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Ethics & accountability · Ethical pushback

A client insists you place a sponsored op-ed and a paid influencer campaign without any disclosure that they funded it, arguing it "reads more credibly" that way. How do you push back?

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Undisclosed paid content is exactly the thing I won't do, and it's not a judgment call — the FTC requires material connections between an advertiser and an endorser to be disclosed…

The full answer: structure, worked example, likely follow-up.

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