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Ethics & accountability · Balancing user vs business interest

A client paying for your survey demands the raw respondent-level file — names, contact details, and all — arguing they own the data they commissioned. Your consent form promised participants their responses would be reported only in aggregate. How do you resolve it?

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The promise we made to respondents governs, and no client contract can retroactively rewrite the consent they gave.

The full answer: structure, worked example, likely follow-up.

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