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Ethics & accountability · Accountability without blame

A junior copywriter on your team lifted a competitor agency's tagline nearly verbatim and it shipped in a pitch deck that's now circulating. How do you hold the team accountable without scapegoating the writer?

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The writer made the mistake, but a near-verbatim tagline reaching a live pitch is a team and process failure, and I own the process.

The full answer: structure, worked example, likely follow-up.

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