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Ethics & accountability · Balancing user vs business interest

Advertising is your biggest revenue line, and a proposed new ad format would track users more aggressively across the product for a real lift. Users can't meaningfully opt out. How do you weigh it?

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The test I apply is whether a reasonable user, told plainly what we're doing, would accept it — if the format only works because people don't understand it, that's not consent, it's extraction.

The full answer: structure, worked example, likely follow-up.

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