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Ethics & accountability · Ethical pushback

An influencer program you're running gets much better engagement when creators post brand content without the #ad disclosure. The client wants you to "stop being so cautious" about labeling. How do you respond?

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Disclosure isn't caution, it's the law and the deal we make with an audience — a paid endorsement that hides that it's paid is deceptive, and the liability lands on the advertiser and the agency, not just the creator.…

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