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Ethics & accountability · Ethical pushback

Growth asks you to add pre-checked add-ons and an auto-enrolling “membership” to the checkout flow because the numbers lift when customers don’t notice them. You’re building it. How do you respond?

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A lift that depends on customers not noticing isn’t a real lift — it’s a refund queue, chargebacks, and a regulator’s example, and negative-option auto-enrollment is squarely in the crosshairs of consumer law now.…

The full answer: structure, worked example, likely follow-up.

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