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Ethics & accountability · Ethical pushback

Marketing wants to cut a launch trailer from a bespoke, pre-rendered sequence and label it 'in-engine gameplay' when the shipping game won't look like that on any console players own. You're asked to sign off. What do you do?

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I won't put 'in-engine gameplay' on footage that no player's hardware produces — that label is a promise about what they're buying, and here it's false.…

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