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Ethics & accountability · Ethical pushback

Marketing wants to run a promotion advertising "free installation" that's only free if customers sign a two-year contract most will forget to cancel, and the disclosure is one gray line. You're asked to launch it. What do you do?

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"Free" that depends on a two-year commitment isn't free, it's a trade, and a promotion is only honest when the trade is as visible as the word "free.

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