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Ethics & accountability · Balancing user vs business interest

Sales is pushing to promote your surgical device for an off-label procedure that surgeons are already improvising, and the demand is real revenue. You know it isn’t cleared for that use — what’s your position?

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The cleared indication defines what we can promote, full stop, so I won’t let marketing material or reps steer the device into the off-label procedure — that’s misbranding risk and

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