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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

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Ethics & accountability · Owning failure

To win a competitive pitch you presented polished prototypes backed by user-research findings that were thinner than you implied — a couple of casual conversations dressed up as "we tested this." You won, and now the client is building on it. What do you do?

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To win a competitive pitch you presented polished prototypes backed by user-research findings that were thinner than you implied — a couple of casual conversations dressed up as "we tested this." You won, and now the client is building on it. What do you do?

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