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Ethics & accountability · Calling out concerns to leadership

You notice the agency is taking undisclosed media rebates from a platform — keeping a cut of the client's ad spend the client doesn't know about — while advising that client on where to allocate budget. It's above your pay grade. How do you handle it?

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I treat this as a conflict of interest, because that's what it is: we're advising a client where to spend while quietly profiting from steering that spend a certain way, and they don't know.

The full answer: structure, worked example, likely follow-up.

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