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Ethics & accountability · Owning failure

You reported a 40% conversion lift to a client that helped renew the account, and later find a tracking-tag double-count inflated it — the real lift was 12%. The renewal is signed. What do you do?

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I correct it, even though the number worked in our favor and the renewal's already signed — a result that helped close a deal is exactly the one I can't let stand if it's wrong, be…

The full answer: structure, worked example, likely follow-up.

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