Your test's primary metric is revenue per user, and a handful of whales dominate it. What does that skew do to your experiment, and what are your options?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

Your test's primary metric is revenue per user, and a handful of whales dominate it. What does that skew do to your experiment, and what are your options?

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