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Judgment & ambiguity · Decisions under uncertainty

A journalist offers to run your announcement exclusively, but only if you give it to them tonight — before your client's legal review is finished and before the product team confirms the launch date will hold. Do you take the exclusive?

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I don't hand out an exclusive built on facts that could still move — a wrong launch date or an unreviewed claim in a major outlet is far more expensive than losing one exclusive.

The full answer: structure, worked example, likely follow-up.

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