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Judgment & ambiguity · Decisions under uncertainty

A pilot you ran with the client came back with soft, mixed results — not a clear win, not a clear failure. Leadership wants your call on whether to scale it company-wide. What do you recommend, and on what basis?

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Before I recommend anything, I separate "the idea is weak" from "the pilot was weak," because they lead to opposite decisions.

The full answer: structure, worked example, likely follow-up.

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