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Judgment & ambiguity · When to escalate

Mid-project the client's marketing lead keeps requesting changes that quietly contradict the brand guidelines their own creative director signed off on. Each request is small. At what point does this stop being your call to just absorb, and how do you escalate?

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Each request is small, which is exactly the trap — small contradictions don't trip an alarm until the work no longer matches what the creative director approved, and then I'm the one who drifted.…

The full answer: structure, worked example, likely follow-up.

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