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Judgment & ambiguity · When to act

Two weeks before a major campaign launch, your primary media platform quietly changes its measurement methodology, and early numbers suggest your reporting won't be comparable to what you promised. Do you flag it and re-plan now, or wait to see if it materially matters?

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I flag it now, internally, because a measurement change that breaks the comparability I promised is exactly the kind of problem that's cheap to handle two weeks out and brutal to handle at the wrap.…

The full answer: structure, worked example, likely follow-up.

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