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Judgment & ambiguity · Decisions under uncertainty

Two weeks before a major holiday, your demand forecast and your store managers' on-the-ground read disagree: the model says a category will be soft, the field is confident it'll be a top seller. You have to set the allocation. Whose call do you weight, and how?

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I don't pick a side blindly — I ask why they disagree, because that usually resolves the call.

The full answer: structure, worked example, likely follow-up.

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