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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

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Judgment & ambiguity · Calibrating confidence

You're presenting a media plan and the client asks, 'What return should we expect on this spend?' The honest answer is a wide range with real uncertainty. How do you answer without either overpromising or sounding like you don't know?

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You're presenting a media plan and the client asks, 'What return should we expect on this spend?' The honest answer is a wide range with real uncertainty. How do you answer without either overpromising or sounding like you don't know?

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