Your weekly metric is down 10%, but the week included a public holiday in your largest market. How do you work out how much of the drop is just the calendar?

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Answer

Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

Your weekly metric is down 10%, but the week included a public holiday in your largest market. How do you work out how much of the drop is just the calendar?

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