Coach note

Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Performance marketing math · LTV assumptions

Your retention cohorts show 80% month-1, 65% month-2, 55% month-3, then flat at 50%. Walk me through how you'd calculate LTV and what assumptions you're making.

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Your retention cohorts show 80% month-1, 65% month-2, 55% month-3, then flat at 50%. Walk me through how you'd calculate LTV and what assumptions you're making.

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