Coach note

Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Performance marketing math · Attribution model selection

You're testing first-touch vs. linear attribution. First-touch gives paid social a $45 CAC, linear gives $72. Walk me through what this tells you about the customer journey.

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You're testing first-touch vs. linear attribution. First-touch gives paid social a $45 CAC, linear gives $72. Walk me through what this tells you about the customer journey.

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