An ultra-low-cost carrier just announced service on three of your hub's top ten leisure routes at fares roughly 40% below yours, starting in four months. You lead commercial strategy for the region. What's your response plan?

Question

Prep Room · Answer

Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

An ultra-low-cost carrier just announced service on three of your hub's top ten leisure routes at fares roughly 40% below yours, starting in four months. You lead commercial strategy for the region. What's your response plan?

Practice more