Two days before your company's flagship conference, the CEO adds a keynote line announcing your product's “autonomous AI agent” — which is a prototype your team rates at 70% reliability. Customers will try it the same day. You own the product. What do you do before the keynote?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

Two days before your company's flagship conference, the CEO adds a keynote line announcing your product's “autonomous AI agent” — which is a prototype your team rates at 70% reliability. Customers will try it the same day. You own the product. What do you do before the keynote?

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