Product sense questions.

67 product sense questions from the bank, ready to practice out loud.

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Funnel metrics and conversion decomposition Product sense: user, problem, solution, tradeoffs STAR and CARL: structuring your story Cohort analysis and retention curves Guardrail metrics and healthy growth North-star metrics and metric trees Prioritization: RICE and impact vs effort

All 67 questions

Streaming feature for new parentsDesign a feature for new parents using a streaming service. Walk me through who you'd target and the core need you'd solve.User needsMid–senior

Improving bank switching experienceWalk me through how you'd improve the experience of switching banks for a consumer.Problem framingMid–senior

Growing ride-sharing tripsYou're the PM for a ride-sharing app. The company wants you to drive 10% more trips. Walk me through what you'd build.PrioritizationMid–senior

Banking app for elderly usersDesign a product feature for elderly users of a banking app. How do you know it's working?Success metricsMid–senior

Spotify designed for podcasts firstDesign Spotify for podcasts as if podcasts were the primary content type from day one.User needsSenior–staff+

Cash flow management for small businessDesign a feature to help small-business owners manage cash flow. What edge cases would surprise you in user testing?Edge casesSenior–staff+

Sleep improvement feature on phoneDesign a feature to help users sleep better using a phone you've already shipped. Walk me through the framing.Problem framingMid–senior

E-commerce feature for small businessDesign a feature for a small-business e-commerce platform. You can build for inventory, marketing, or shipping. Pick one.PrioritizationMid–senior

Social platform feature for parentsDesign a feature for parents of teenagers using a social platform. What problem are you solving for which user?User needsSenior–staff+

Feature driving long-term retentionWalk me through a feature you'd ship to drive long-term retention rather than short-term engagement.Success metricsSenior–staff+

Invoice follow-up for small businessesPitch me three different solutions to this problem: small businesses lose track of overdue invoices and don't follow up.Solution generationMid–senior

First-time traveler experienceDesign a feature for people on a vacation rental platform who are first-time travelers.User needsMid–senior

Encouraging better commit messagesWalk me through designing a feature that gets engineers to write better commit messages, without nagging them.Problem framingSenior–staff+

Engagement boost for fitness appsDesign a feature for a fitness app where engagement is flat but retention is strong. What problem are you solving?PrioritizationSenior–staff+

Building marketplace trustWalk me through how you'd design and measure a feature aimed at trust between buyers and sellers on a marketplace.Success metricsSenior–staff+

Bringing back one-time downloadersDesign a feature for people who download your app once and never come back. What's the diagnosis before the design?User needsSenior–staff+

Recovering from user mistakesDesign something that helps users recover from a mistake they made in your product.Solution generationMid–senior

Redesigning a broken daily productPick a product you use daily that you think is broken in a specific way. Walk me through your redesign.Problem framingSenior–leadership

Localizing for international usersDesign a feature for international users of a US-first product. What problems will you encounter that the US team didn't?Edge casesSenior–staff+

Six weeks, one priorityYour team has six weeks. Pick one of: improving onboarding, retention, or monetization. Defend the choice.PrioritizationSenior–staff+

Building trusted AI for writersDesign an AI feature for a writing-heavy product where users are skeptical of AI. How do you make it useful and trusted?User needsSenior–staff+

Engagement for rarely-used productsDesign a feature for a tool used twice a year — like tax software. What does success look like for something you use rarely?Success metricsSenior–staff+

Designing for users avoiding engagementWalk me through how you'd design a feature for users who actively don't want to engage with your product more.Problem framingSenior–leadership

Solving restaurant owner pain pointsDesign a feature for restaurant owners using a delivery platform. What's the most painful part of their day you'd address?Solution generationMid–senior

Cross-device experience designDesign a feature for users whose primary device for your product is mobile but who also use it on desktop.User needsMid–senior

Handling shared accounts gracefullyDesign a feature for an app where users sometimes share their account with someone they shouldn't. How do you handle that gracefully?Edge casesSenior–staff+

Conflicting customer feature requestsYour platform's biggest customers are pushing for a feature your smaller customers don't want. Walk me through your call.PrioritizationSenior–leadership

Driving word of mouth organicallyDesign a feature that drives word of mouth without bribing users. What signals would tell you it's working?Success metricsSenior–staff+

Making settings discoverable and avoidableWalk me through how you'd design a settings page that the right user finds when they need it and the wrong user never opens.Problem framingMid–senior

Helping users finish their sessionDesign a way to help users feel they've finished using your product for the day rather than scrolling indefinitely.Solution generationSenior–leadership

First-time budgeting for studentsDesign a feature for college students using a budgeting app for the first time. What's the main problem you're solving?User needsEntry–mid

Delivery speed versus delivery costYou're building a grocery delivery app. Walk me through how you'd decide whether to prioritize faster delivery times or lower delivery fees.PrioritizationEntry–mid

Helping renters find apartmentsDesign a feature to help renters find apartments. What metric would tell you if renters are actually finding what they need?Success metricsEntry–mid

Calendar time zone edge caseYou're designing a calendar app feature for remote workers. What's one edge case around time zones you'd need to handle?Edge casesEntry–mid

Deciding what to cook tonightDesign a feature for a recipe app that helps users who don't know what to cook for dinner tonight. Walk me through your approach.Solution generationEntry–mid

Early song skips in streamingA music streaming app notices users skip songs frequently in the first 10 seconds. How would you frame this problem before designing a solution?Problem framingEntry–mid

Language learning speaking anxietyDesign a feature for people learning a new language who want to practice speaking but feel embarrassed. What user need are you addressing?User needsEntry–mid

Prioritizing search vs offline accessYou're the PM for a note-taking app. Your team can either build better search or offline access. How do you decide?PrioritizationEntry–mid

Food delivery order fulfillment failureDesign a feature for a food delivery app that helps users during a restaurant outage or closure. What happens when their order can't be fulfilled?Edge casesEntry–mid

Measuring photo sharing connectionYou want to measure whether a new photo-sharing feature is helping users stay connected with friends. What's one metric you'd track?Success metricsEntry–mid

Task management overwhelm solutionsDesign a feature that helps users of a task management app when they've created too many tasks and feel overwhelmed. Pitch me two different approaches.Solution generationEntry–mid

Job search for recent graduatesA job search platform wants to help recent graduates who don't have work experience yet. How would you frame what problem they're really facing?Problem framingEntry–mid

Freelancer multi-project managementDesign a product to help freelancers manage multiple client projects. Walk me through your target user, the core problem, and how you'd validate demand.User needsEntry–mid

Meal delivery first month retentionYou're the PM for a meal delivery app. Retention drops 40% after the first month. Walk me through how you'd diagnose the problem and what you'd build.Problem framingMid–senior

International money transfers for immigrantsDesign a feature for immigrants using a banking app who need to send money internationally. What's the job-to-be-done?User needsMid–senior

Prioritizing cart abandonment featuresYou have three feature ideas to reduce cart abandonment in an e-commerce app. Walk me through how you'd prioritize them.PrioritizationMid–senior

Interview preparation for job seekersDesign a feature to help job seekers on a professional networking platform prepare for interviews. How do you measure success?Success metricsMid–senior

Navigation for electric vehicle ownersDesign a feature for electric vehicle owners using a navigation app. What edge cases would you need to handle?Edge casesMid–senior

Telemedicine in rural low bandwidthYou're launching a telemedicine product in rural areas with poor internet. Walk me through your solution and the constraints you'd design around.Solution generationSenior–staff+

Remote classroom management prioritiesDesign a feature for teachers managing a classroom of 30 students remotely. Which user problem takes priority and why?Problem framingMid–senior

Pet-friendly apartment discoveryPitch me three different ways to help apartment renters find pet-friendly housing faster. Pick one and explain your reasoning.Solution generationEntry–mid

Multi-platform gig worker needsYou're building for gig workers who drive for multiple platforms. What's the unmet need and how would you validate it before building?User needsMid–senior

Reducing medical appointment no-showsDesign a feature to reduce no-shows for medical appointments. Walk me through the metrics you'd track to know if it's working.Success metricsMid–senior

Fitness app monetization resistanceYou're the PM for a fitness app. Leadership wants to monetize but users resist subscriptions. How do you frame the problem and explore alternatives?Problem framingSenior–staff+

Child screen time across devicesDesign a feature for parents managing their child's screen time across multiple devices. What edge cases would break your initial design?Edge casesMid–senior

Travel booking feature prioritizationYou have budget to build one feature for a travel booking app: price alerts, flexible dates search, or group booking. Walk me through your decision.PrioritizationMid–senior

Nonprofit volunteer impact trackingDesign a product to help nonprofits track volunteer hours and impact. Who's your primary user and what outcome are you solving for?User needsEntry–mid

Buy-now-pay-later responsible usageYou're launching a buy-now-pay-later feature for a retail app. Walk me through the risks and how you'd measure responsible usage.Success metricsSenior–staff+

Logistics app for hands-free workersDesign a feature for warehouse workers using a logistics app. You learn they rarely have both hands free. How does this change your approach?Solution generationMid–senior

Local event discovery and attendancePitch me three ways to help users discover local events they'd actually attend. Which would you ship first and why?Solution generationEntry–mid

Testing stock alert edge casesYou're building a feature for stock traders who want real-time alerts. What edge cases around timing, accuracy, and notification fatigue would you test?Edge casesSenior–staff+

College credit card budgeting featureDesign a feature to help college students budget their first credit card. How do you know you're solving the right problem?Problem framingMid–senior

Platform rebuild versus sales integrationsYou're the PM for a developer tools product. Engineering wants to rebuild the core platform; sales wants three new integrations. How do you decide?PrioritizationSenior–leadership

Insurance claim filing experienceDesign a feature for insurance customers filing a claim after a car accident. Walk me through the moments that matter most to the user.User needsMid–senior

Interview scheduling across time zonesYou're launching a feature to help recruiters schedule interviews across time zones. What metrics tell you it's creating value versus just being used?Success metricsMid–senior

Utility transfer for frequent moversDesign a feature for renters who move frequently and need to transfer utilities. What assumptions would you test before building anything?Problem framingMid–senior

Restaurant review management moderationYou're building a feature to help restaurant owners manage online reviews across platforms. What edge cases around moderation and authenticity concern you?Edge casesSenior–staff+