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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Campaign brief · Budget allocation

A scaling startup is funding its first real PR program. Walk me through how you'd allocate the annual budget between an always-on press office and big campaign moments.

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Roughly 60/40, foundation first.

The full answer — structure, worked example, likely follow-up.

Concepts behind this questionBudget allocation and the media mix

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