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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Case interview · Problem framing

A mid-size active equity manager has had net outflows for three straight years as clients shift to passive. The CEO asks you to structure an assessment of how to stabilize the business. Walk me through it.

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I'd frame it in three parts.…

The full answer — structure, worked example, likely follow-up.

Concepts behind this questionProfitability trees and MECE decomposition
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