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Communication & influence · Simplifying the complex

A client asks why your study can't just 'prove' their product caused the outcome they saw. In the debrief, how do you explain the difference between correlation and causation so it changes how they act, not just nods along?

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I make it about the risk to their next decision, because that's what makes the distinction stick.

The full answer: structure, worked example, likely follow-up.

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