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Communication & influence · Async influence

A client asks you to ghostwrite a founder's op-ed staking out a real position on a contested industry issue. How do you write it so it persuades editors to run it and readers to believe a busy founder actually thinks this?

0of ~160 wordsAbout a minute spoken
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An op-ed dies two ways: it says nothing an editor will run, or it sounds like a press release with a byline.

The full answer: structure, worked example, likely follow-up.

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