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Communication & influence · Executive presence

A local reporter calls after rumors spread on social media about your bank's liquidity, and deposits are starting to move. You have to speak on the record. How do you handle that conversation to calm rather than fuel it?

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In a deposit-run rumor, every word either steadies people or feeds the fire, so I'm calm, brief, and factual — and I say only what I can stand behind completely, because one walked-back statement confirms the panic.

The full answer: structure, worked example, likely follow-up.

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