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Communication & influence · Persuasion under skepticism

A packed community meeting turns hostile the moment they hear a new interchange will route trucks past their neighborhood. You have the floor. How do you move a room that walked in against you?

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I don't open with the design — I open with what they're afraid of, out loud, so they know I heard it: noise, safety near the school, home values.

The full answer: structure, worked example, likely follow-up.

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