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Communication & influence · Pitching ideas

At the annual franchise-owner conference you have to sell a network-wide price increase to a ballroom of independent owners who are convinced it'll cost them their regulars. How do you structure that talk?

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I'd structure it around their P&L, not corporate's, because these owners don't work for me and a corporate-benefit framing dies in that room.…

The full answer: structure, worked example, likely follow-up.

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