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Communication & influence · Executive presence

During a quarterly business review, the client's CFO cuts in and challenges your fee against the media results, in front of your CMO champion. How do you handle the moment without throwing your champion under the bus or caving on price?

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I take the CFO's question as legitimate, out loud, because getting defensive is how you lose the room — and I make sure my answer also makes my CMO champion look smart for hiring us.…

The full answer: structure, worked example, likely follow-up.

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