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Communication & influence · Async influence

Sell-through on a flagship category is soft and the CFO wants an across-the-board markdown. Write the case in a one-page memo for a markdown that's surgical instead. What goes in it and in what order?

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The recommendation goes in the first two lines — a targeted markdown on the aged and broken-size SKUs, not the whole category — because a CFO reads the ask first and the reasoning second.…

The full answer: structure, worked example, likely follow-up.

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