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Communication & influence · Async influence

The deal team is split over email at 1am about whether to recommend the client accept a lower all-cash bid or a higher bid with a financing contingency. The client reads their inbox at 6am. Write the recommendation — how do you structure that email to actually drive a decision?

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A tired principal reading at 6am needs a decision, not a debate, so I invert the usual build-up: recommendation in the first line, reasoning underneath.

The full answer: structure, worked example, likely follow-up.

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