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Communication & influence · Simplifying the complex

The founder-CEO you're advising has never sold a company and keeps fixating on the headline price while glossing over the earnout, escrow, and rollover equity. In a prep call before the management meeting, how do you make the real economics land?

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He's an expert at his business and a novice at deal structure, so I never talk down — I translate into his language, which is cash and risk.

The full answer: structure, worked example, likely follow-up.

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