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Communication & influence · Persuasion under skepticism

You have four minutes of a broker council's attention to explain why the carrier is tightening coastal property terms and cutting capacity they've placed profitably for years. How do you structure it so they don't walk out feeling betrayed?

0of ~160 wordsAbout a minute spoken
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I open by naming the relationship, not the bad news: these brokers have placed clean business with us for years and I want them writing coastal risk with us next year, not walking it across the street.

The full answer: structure, worked example, likely follow-up.

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