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Communication & influence · Simplifying the complex

You need a non-designer client to understand why a usability test on five users is worth acting on, when they keep insisting ‘that's not a big enough sample size to mean anything.’ How do you explain it?

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The instinct ‘five isn't enough’ is reasonable and I honor it first, because if I dismiss their statistics reflex I've lost them.

The full answer: structure, worked example, likely follow-up.

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