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Communication & influence · Async influence

Your firm is one of five bidding on a major public infrastructure contract, and the written proposal — read by an evaluation panel who never meets you — is what wins or loses it. How do you make the technical narrative persuasive on the page?

0of ~160 wordsAbout a minute spoken
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A proposal is judged by people I'll never meet against a scoring rubric, so I write to the rubric, not to my own pride in the firm.

The full answer: structure, worked example, likely follow-up.

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