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Communication & influence · Pitching ideas

You're asking a major local donor to fund an after-school program, but they want their name on a building and you can only offer program naming. How do you keep the gift without overpromising?

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I start by understanding what the building name actually represents to them — usually legacy, visibility, or being part of something lasting — because if I only hear 'building' I'll negotiate the wrong thing.

The full answer: structure, worked example, likely follow-up.

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