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Communication & influence · Simplifying the complex

You're onboarding a small-business client who has never run digital marketing and is overwhelmed by terms like CAC, LTV, and funnel stages. In one short conversation, how do you make the strategy make sense to them?

0of ~160 wordsAbout a minute spoken
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I throw the jargon out and use their shop.

The full answer: structure, worked example, likely follow-up.

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