Coach note

Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

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Communication & influence · Pitching ideas

You're presenting the concept the whole creative team believes in, but you can see from the CMO's face in the first two minutes that the idea scares her. How do you re-steer the pitch in the room?

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You're presenting the concept the whole creative team believes in, but you can see from the CMO's face in the first two minutes that the idea scares her. How do you re-steer the pitch in the room?

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