Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.
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You're proposing a new creative direction that breaks from the client's long-running campaign, and the decision will be made in an email thread you won't be on when the senior stakeholder reads it. How do you write the POV so it survives without you in the room?
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