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Communication & influence · Async influence

You're proposing a new creative direction that breaks from the client's long-running campaign, and the decision will be made in an email thread you won't be on when the senior stakeholder reads it. How do you write the POV so it survives without you in the room?

0of ~160 wordsAbout a minute spoken
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I write it to be forwarded, because it will be — the person I'm persuading isn't my contact, it's whoever she pastes it to.

The full answer: structure, worked example, likely follow-up.

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