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Ethics & accountability · Balancing user vs business interest

A client asks you to time the release of genuinely good news to bury a damaging story about them the same afternoon — a classic "take out the trash" move. It would work. Do you run it, and how do you talk to the client about it?

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Sequencing news isn't automatically unethical — every comms person manages timing.

The full answer: structure, worked example, likely follow-up.

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