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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

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Ethics & accountability · Owning failure

In a quarterly report to a client, you attributed a big revenue lift to your paid campaigns, but you later realize the model double-counted conversions and your channel's real impact was a fraction of what you reported. What do you do?

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In a quarterly report to a client, you attributed a big revenue lift to your paid campaigns, but you later realize the model double-counted conversions and your channel's real impact was a fraction of what you reported. What do you do?

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