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Ethics & accountability · Owning failure

You signed off on the sampling frame for a major market study, and after fieldwork you realize it silently excluded rural respondents, biasing the very estimate the client will use to make a launch decision. How do you own this?

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I approved the frame, so the exclusion is mine to own — and because the client is about to make a launch decision on it, I move before that decision, not after.…

The full answer: structure, worked example, likely follow-up.

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