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Judgment & ambiguity · When to escalate

A programmatic brand-safety alert flags that a client's ads served next to borderline content overnight — not clearly a violation, but not clean. The client hasn't noticed. Do you surface it, and to whom, before you've fully investigated?

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Brand safety is the one place I disclose before I'm certain, because the downside of a client discovering it themselves dwarfs the awkwardness of a heads-up that turns out minor.

The full answer: structure, worked example, likely follow-up.

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