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Judgment & ambiguity · When to escalate

A viral social post accuses your store of a discriminatory incident with a customer. The associate's account and the customer's differ sharply, there's no clean video, and the post is gaining traction by the hour. When do you escalate beyond the store, and what do you commit to before you know the facts?

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I escalate immediately — this stopped being a store-level matter the moment it went public and started accelerating.

The full answer: structure, worked example, likely follow-up.

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