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Judgment & ambiguity · Prioritizing without clear signal

It's Monday at the agency and three clients each escalated something over the weekend that they all call urgent — a stalled campaign, a bad review going around, and a deliverable slipping. Your team can only fully take on one today. How do you sequence them?

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"Urgent" from a client is an input, not a ranking, so I re-sort on two things they can't see across each other: how fast the damage compounds, and how irreversible it is.

The full answer: structure, worked example, likely follow-up.

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