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Judgment & ambiguity · Prioritizing without clear signal

One of your accounts is sending mixed signals — a couple of reqs got filled and praised, but their NPS dipped, invoices are paying slower, and a key sponsor went quiet. Nothing is clearly the fire. Where do you put your attention first?

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Mixed signals on an account usually mean churn is forming before anyone's said the word, so I don't wait for a clean read — I go get the cheapest, highest-value information first,

The full answer: structure, worked example, likely follow-up.

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